Kaleidoscope University is my Capstone Project that I’ve done at the end of my Associates Degree in Graphic Design.

My concept is a university that is neurodivergent-focused, and is dedicated to offer neurodivergent students a safe educational space where they can thrive academically and creatively using non-traditional educational strategies that are suitable for them and their needs, like implementing visual learning, providing storage options and help with time management and organisation, providing quiet spaces and means to reduce sensory overwhelm, and offering help, empathy and support to all students.

I was driven to make this project because neurodivergent students have always struggled in an educational system that was not made for them or their needs, and a lot of them end up dropping out of university due to the unsupportive conditions that they have to study in like overwhelming study spaces, social anxiety, and lack of empathy from some peers or teachers, and this is unfair because neurodivergent individuals deserve to have an equal chance to pursue their dreams just like anyone else.

I believe that in a world that is beautifully diverse we should embrace our differences and accommodate for everyone, and this is why I came up with Kaleidoscope University, a university that encourages change and embraces differences.

Style Guide

This is the style guide for the university’s brand. I chose to implement more than one colour because the university doesn’t have a traditional style and colours are a big part of the neurodiverse community in general, but I also didn’t want the colours to be visually overwhelming so I chose soft tones. I also implemented mandala into the brand’s style, because for me mandala has a lot of shapes and that symbolises diversity and change.

Kaleidoscope University Website’s Home Page

Kaleidoscope University Instagram Page

Icons

Sensory Icons

Decompression Zone

Sensory Room

Quiet Study Room

Sensory Garden

Sensory Icons are icons that can be found on campus for navigation purposes and to make it easier for students to identify rooms, and these icons specifically identify sensory friendly and quiet rooms.

Campus & Study Rooms Icons

Art Room

Computer Lab

Campus and Study Rooms Icons can be found on campus for navigation purposes and make it easier for students to identify study rooms and other rooms around campus in general.

Study Support Icons

Organization Assistance

Study Support Icons can be found on campus for navigation purposes to help students identify places where they can get study support and services on campus, and they can also be found online on Kaleidoscope University’s website so students can access study support online or book appointments.

Wellness Support Icons

Support Services

Therapy Services

Medical Assistance

LGBTQ+ Room

Wellness Support Icons can be found on campus for navigation purposes to help students identify places where they can get wellness support and services on campus, and they can also be found online on Kaleidoscope University’s website so students can access wellness support online or book appointments.

Campus Icons Mockups

Study Categories Icons

Architecture

Art

Design

Literature

Psychology

Engineering

Information Technology

Communication & Media

Fitness

Law

Education

Veterinary

Humanities

Collaborative Room

Library

Study Assistance/ Support

Note-taking Assistance

Medical Studies

Science

Business

Study Options Icons can only be found online on Kaleidoscope University’s website, and their purpose is to visually identify different study options or categories for students when they are choosing their course or degree.

Promotional Posters

Kaleidoscope University Brochure

This brochure is given to students on Open Day along with other merch, and it’s purpose is to introduce the university, their values and services, to the students.

Style Guide Booklet

This is an extensive style guide for the Kaleidoscope University brand, breaking down all elements of the brand like graphic elements, colours, type and also values. I decided to have the style guide in a booklet instead of having just a digital version of it.

Style Guide Booklet Mockups

Products & Merch

Sensory Toy Box Packaging Design

This is a box packaging design for a sensory squeeze ball toy, and it’s given to students on Open Day as part of the university’s merch.

Stickers & Label Designs for Merch

Those are sticker designs that I drew digitally, and they are also label designs that can be put on merch and clothing as well, and the stickers and merch will also be given to students on Open Day.